Brand History
Mido, founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland, is known for blending timeless design with innovative technology. The brand gained recognition for its Multifort collection in the 1930s, one of the first automatic watches with water resistance, shock resistance, and anti-magnetic features. Inspired by architecture, Mido designs iconic models like the Commander and Baroncelli, emphasizing elegance and precision. Today, as part of the Swatch Group, Mido is celebrated globally for its reliable Swiss craftsmanship, minimalist aesthetics, and enduring performance.