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Sport Luxury BM7660-54E

Regular price $525.00

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Support Online

We support customers 24/7, send questions we will solve for you immediately.

Product Description

Robust wear meets refined styling in the new Sport Luxury Integrated timepiece. On the wrist, the silver-tone stainless steel case measures 40mm, with the case directly integrating into... the tapering H-link bracelet for a sporty and modern look. A stylized crown alongside a unique bezel design adds to the watch's distinct charm, while brushed and polished finishing techniques applied throughout further elevate the look. On the textured black dial, applied hour markers offer understated timekeeping, while a 3 o'clock date window provides daily utility. Featuring our Eco-Drive technology – sustainably powered by light, any light. Never needs a battery. Caliber number E111. Water resistant up to 100 meters.

Brand History

In the Japan of the 1920s, most of the watches sold were pocket watches imported from overseas. Determined to create a Japan-made rival product, the Shokosha Watch Research Institute, the precursor of CITIZEN, launched its own pocket watch in 1924. As a first product, it was magnificent—but it lacked a name. Tokyo Mayor Count Shinpei Goto was asked to suggest one. The name he came up with was “CITIZEN,” an expression of the hope that as many people as possible—citizens—would use and cherish the watch for a long time.