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Endeavor BJ7144-52L

Regular price $476.00
Sale price $595.00

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Product Description

Venture into our sport luxury collection with the Endeavor timepiece for next level style and function. The updated design, in two-tone gold and silver-tone...stainless steel, features a 3-hand blue dial with a dual time zone and magnified date, luminous hands and markers, and an anti-reflective sapphire crystal. This timepiece also features a fold-over clasp closure with hidden push buttons and is water resistant to 200 meters. For a men’s watch that makes a standout style statement, the Endeavor is the perfect choice. Featuring our Eco-Drive technology – sustainably powered by any light and never needs a battery. Caliber number B877.

Brand History

In the Japan of the 1920s, most of the watches sold were pocket watches imported from overseas. Determined to create a Japan-made rival product, the Shokosha Watch Research Institute, the precursor of CITIZEN, launched its own pocket watch in 1924. As a first product, it was magnificent—but it lacked a name. Tokyo Mayor Count Shinpei Goto was asked to suggest one. The name he came up with was “CITIZEN,” an expression of the hope that as many people as possible—citizens—would use and cherish the watch for a long time.