The Birdy 34mm 20299738-sdt-018272410

Shinola, founded in 2011 and based in Detroit, Michigan, is a lifestyle brand known for its handcrafted watches, leather goods, and bicycles. Reviving American manufacturing, Shinola emphasizes quality and craftsmanship, assembling its watches in Detroit using Swiss quartz movements. Its flagship models, like the Runwell and Monster, combine classic design with modern reliability. The brand's mission to support local artisans and revitalize Detroit’s economy has made it a symbol of American ingenuity and pride. Shinola continues to expand its offerings while staying true to its roots in craftsmanship and community.