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True Square Undigital R27075152

Regular price $2,800.00

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We support customers 24/7, send questions we will solve for you immediately.

Product Description

In the middle of the digital age, the Japanese design duo YOY is giving one of Rado's best-known faces an update that is as contemporary as it is analogue. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch. But not everything is as it seems at first glance… This watch is truly smart. And absolutely undigital.

Brand History

Rado, founded in 1917 in Lengnau, Switzerland, began as the Schlup & Co. clockwork factory. The brand launched its first collection of watches in 1957 under the name Rado. Renowned for its pioneering use of materials, Rado introduced the DiaStar in 1962, the world’s first scratch-resistant watch. The company continues to innovate with high-tech ceramics, sapphire crystal, and plasma treatments. Known for its sleek, modern designs, Rado has earned the nickname “The Master of Materials.” Today, it’s celebrated globally for its fusion of cutting-edge technology and timeless elegance.