Brand History
Rado, founded in 1917 in Lengnau, Switzerland, began as the Schlup & Co. clockwork factory. The brand launched its first collection of watches in 1957 under the name Rado. Renowned for its pioneering use of materials, Rado introduced the DiaStar in 1962, the world’s first scratch-resistant watch. The company continues to innovate with high-tech ceramics, sapphire crystal, and plasma treatments. Known for its sleek, modern designs, Rado has earned the nickname “The Master of Materials.” Today, it’s celebrated globally for its fusion of cutting-edge technology and timeless elegance.