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Steamboat Willie 1928 Disney AW1788-07W

Regular price $236.00
Sale price $295.00

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We support customers 24/7, send questions we will solve for you immediately.

Product Description

Take a voyage back in time: In 1928, a star was born when Walt Disney Studios released an animated short film featuring a lovable character known worldwide as Disney’s Mickey Mouse. Now, the Disney | Citizen Steamboat Willie 1928 watch pays homage to that cinematic milestone with a vintage-inspired black-and-white illustration by Disney artist Jeff Shelly showcasing the character setting off the boat’s whistle on a silver-tone dial with rose gold-tone accents. Citizen first produced this watch as part of Walt Disney’s 100th anniversary celebration in 2023, and this new version is refreshed with an embossed brown leather strap. The keepsake Steamboat Willie 1928 timepiece is sustainably powered by any light with our Eco-Drive technology and never needs a battery. ©Disney

Brand History

In the Japan of the 1920s, most of the watches sold were pocket watches imported from overseas. Determined to create a Japan-made rival product, the Shokosha Watch Research Institute, the precursor of CITIZEN, launched its own pocket watch in 1924. As a first product, it was magnificent—but it lacked a name. Tokyo Mayor Count Shinpei Goto was asked to suggest one. The name he came up with was “CITIZEN,” an expression of the hope that as many people as possible—citizens—would use and cherish the watch for a long time.