Brand History
Bell & Ross is a Swiss-made luxury watch brand known for its aviation-inspired designs, especially the iconic square BR series that resembles aircraft cockpit instruments. Founded in 1992 by Bruno Belamich and Carlos Rosillo, the brand focuses on professional-grade watches built around four principles: legibility, functionality, precision, and reliability. Bell & Ross creates timepieces for pilots, divers, and other professionals who need robust, highly readable instruments, combining French design with Swiss watchmaking expertise.